The Escuinapa Valley in Sinaloa, Mexico, has become a major hub for watermelon production, with farmers like Alvaro Constantino Botello finding success in this unconventional crop. Despite challenges like leaf burn and plant sickness, the demand for watermelon in both national and international markets has led to profitable returns. Each hectare of watermelon costs about 120,000 pesos to produce, a significant reduction compared to chili production costs. The region's watermelon is exported to the United States after 60-70 days of growth, with prices ranging from 18 pesos to 20 dollars per kilo depending on the package size. Although a few small producers in the valley are embracing watermelon cultivation, it presents a more delicate farming experience due to the plant's susceptibility to leaf burn, requiring regular fumigation.