Why are the British giving up alcoholic drinks to choose tea during this festive season

As the clock strikes midnight on New Year's Eve, imagine a familiar yet novel scene: instead of the popping of champagne corks, there is the gentle hiss of boiling water, friends gathered around a softly lit table, lifting handcrafted porcelain cups filled with ginger tea or warm bottles, and toasting with "Tea-ers!" to welcome 2026. This is not just an iconic image but is supported by real data: 70% of Britons report that they regularly (28%) or occasionally (42%) choose tea over alcoholic beverages, especially during holidays. Sharon Hall, the CEO of UKTIA, comments that many people may be switching to tea instead of familiar alcoholic drinks, considering it a more sober and healthy choice for celebrations. According to her, the true "luxury" of tea lies in its infinite flexibility, which can be enjoyed from early morning to bedtime, unlike alcohol which is typically associated with evening. Tea can elevate morning gatherings with the rich flavor of English Breakfast, provide a ...