Thailand's rice exports to the US increased by about 56,000 tons in 2024, reaching over 786,000 tons, while Vietnam's rice exports to the US were negligible and accounted for only 2.2% of the market share. Two US congressmen have urged President Trump to consider imposing tariffs of up to 100% on all rice imports from Asia to protect the domestic rice industry. Thai rice, particularly fragrant Hom Mali rice, could face higher tariffs due to Trump's protectionist policies, which could shift US consumer preferences towards cheaper options like Vietnamese or Cambodian rice. However, despite potential tariffs, US consumers are expected to continue demanding Asian rice, especially fragrant rice, and may opt for more affordable options if Thai rice becomes more expensive.