Wine is hurting: The decline of sales in the US continues

Published 2024년 10월 11일

Tridge summary

The Wine & Spirits Wholesalers of America (WSWA) has reported a significant decline in the US wine industry, with a 6% drop in sales and an 8% decrease in wine stocking over the past year. The most substantial decline was seen in US$8 to US$10.99 table wine, with a 12.7% drop in both on- and off-trade channels. The industry also faces challenges due to changing consumer behaviors, economic and inflationary pressures, and reduced shelf space. However, there are bright spots, such as the growth of THC-infused beverages and readymade to drink (RTD) products. Prosecco and fine wines priced at US$50 and above also showed some growth. The report highlights a shift in consumer preferences towards alternative beverages and notes that top tier premiumization is under pressure in the tightening market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Despite stories of US wine sales bucking the trend of global decline, new data from the Wine & Spirits Wholesalers of America (WSWA) reveals a much gloomier picture. db investigates. According to its latest report, the WSWA’s SipSource states that sales from wholesalers to more than 450,000 retailers across the US has declined by 6% in the 12 months through to August 2024. The figures follow more positive news in May this year, when the drinks business reported on a survey from BMO Financial which appeared to show demand for wine was up. The data from more than 600 wineries claimed a growth period could even occur as the year unfolded. But now the picture, at least from the wholesaler’s perspective, appears to be shifting. Wine stocking has dropped 8% while spirits fell by 3.9% according to the WSWA, revealing potential challenges for the sector for the rest of this year, as well as going forward into 2025. Its analysts referred to the “earlier optimism” in their report on the ...

Source: Thedrinkbusiness