With this fruit, many markets are full: a huge rush has started for it

Published Apr 29, 2026

Tridge summary

The strawberry sector in the Netherlands has gained new momentum. The rapidly growing demand among young consumers and the expansion of greenhouse technologies have triggered a new wave of investments in the sector - wrote FruitVeB.

Original content

Small producers, organic producers, and young farmers, ATTENTION! At the Portfolio Group's May AgroFood and AgroFuture conferences, small producers, organic producers, and young farmers can again participate at a discounted, fixed price of 30,000 Ft + VAT! At the Portfolio AgroFood conference on May 19, the dilemmas, current issues, and forecasts of the food industry will be in focus, while on May 20, at the Portfolio AgroFuture conference, functional and sustainable solutions and future-proof farming will take center stage. Let's meet! According to the latest report from GroentenFruit Huis, demand for strawberries among buyers under 40 years old increased by 6% in 2025, while the Dutch yield reached 91 thousand tons. The organization pointed out that the younger generation is increasingly discovering the benefits of berries, which noticeably stimulates the expansion of production capacities. In the Netherlands, the area under strawberry cultivation grew to 1,337 hectares in 2025, ...

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