Yellow kiwi: the best is yet to come!

The yellow kiwi is evolving into a reference category, where variety, brands, and storytelling are making the difference. Within this scenario, the Kikokà project aims to carve out a distinctive space in the premium segment by leveraging identity, quality, and a long-term vision. Fabio Zanesco, CEO of Kikokà Europe, who is at the forefront of a journey that combines production development and demand building, discusses its trajectory and prospects. "In this campaign, we had approximately 4,600 tons available between Italy and Greece, of which 1,000 tons were of Greek origin, which are running out these days. The rest of the season will continue with Italian product, particularly between Latina and Piedmont, with a commercial window that will close at the end of April, at a time when the supply is not ample and demand remains good." On these production bases, a well-articulated commercial presence is already in place. "In this campaign, we are or will be present in Germany, ...