Yonghui closes stores, Hema Fresh moves in, for the first time facing off against Pang Donglai!

According to Da He Bao, on April 10, the official customer service of Xinxiang Baolong Plaza confirmed that Hema Fresh Life has officially confirmed its entry, taking over the entire operating area of the first floor of the original Yonghui Supermarket. Currently, the perimeter barriers have been set up, and internal decoration has fully commenced, with an expected opening in June or July. Baolong Plaza is the core landmark commercial complex in the eastern district of Xinxiang. On April 1, the Yonghui Supermarket Baolong Plaza store officially closed, immediately welcoming the new player Hema Fresh Life. Just 1.7 kilometers away is the third store of Pang Dong Lai in Xinxiang, which will start trial operations on December 23, 2025. As of the 2025 fiscal year (April 2024 to March 2025), Hema's GMV exceeded 75 billion yuan, achieving full-year adjusted EBITA profitability for the first time. Hema CEO Yan Xiaolei announced that within the fiscal year, nearly 100 new Hema Fresh Life ...