Zé Neto holds 1st elite auction with genetics and roots in the countryside

Country singer Zé Neto, of the duo with Cristiano, is holding the 1st Leilão Elite Cheiro de Terra on Wednesday (30), at 8 PM, for his Nelore Joy breeding farm. The event will take place in São José do Rio Preto (SP), with live transmission via the Canal do Criador and the Lance Rural app. Inspired by childhood memories and the values learned on the farm, the artist brings to the auction a selection of animals with refined genetics, combining tradition, emotion, and technology in the same project. In an interview with Canal do Criador, Zé Neto shared that his connection with livestock began early in his childhood when he lived with his family on the farm. “One of the strongest images that come to mind is the first calf I bought. After a long time searching for washing with my father, taking care of pigs… I remember it to this day. Everything that reminds us of the past is very good. To remember is to live,” he recalls. According to him, his parents were fundamental in this ...