Greek retailers see cheaper private-label products for the consumer as a method to balance the effects of food inflation. Retailers even push for higher margins on top of the branded products to get a better number of sales from privately labeled products. Branded-cut salad manufacturers are left to decide to invest more money in publicity, market recognition, and downsizing product packages.
In W2, the Veganuary campaign was launched, and next to decide is if the washed cut salad size could be reduced from the net weight of 200g to 100g, and unwashed baby leaves from 500g to 300g. It is because smaller packages with low prices and offers are what consumers prefer.
The Greek salad sector is alarmed by the unprecedented fall in consumption in 2022, which may be the worst winter sales score since 2012, when the economic crisis peaked in Greece. There is an imminent fight expected between raw material suppliers and the food industry soon, as the latter will be forced to decrease production.