The pandemic is redefining human behavior, which is also reflected in consumers' food choices. These changes are decisive for the future of the agri-food sector, with the industry having to align and prepare to respond to the sector's innovation trends: well-being, value, and identity. The profound impact Covid has made prevailing the preoccupation with mental health and the search for food products with more ethical values and capable of strengthening social ties, accelerating the innovation trends in agri-food sector.
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