Fresh Cranberry Market Overview 2026

HS Code
081040
Last Updated
2026-04-16
Key takeaways for search and sourcing teams
  • Fresh Cranberry market coverage spans 131 countries.
  • 480 exporter companies and 318 importer companies are indexed in the global supply chain intelligence network for this product.
  • 19,913 supplier-linked transactions are summarized across the top 20 countries.
  • 0 premium suppliers and 0 catalog items are currently listed.
  • Wholesale sample entries: 5; farmgate sample entries: 0.
  • Latest reference year in this page dataset is 2026.
  • Page data last updated on 2026-04-16.

Global Supplier Transactions, Export Activity, and Price Benchmarks for Fresh Cranberry

Analyze 19,913 supplier-linked transactions across the top 20 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Fresh Cranberry.

Fresh Cranberry Country YoY Change in Supplier Transactions and Export Momentum

Compare positive and negative YoY shifts in Fresh Cranberry to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Fresh Cranberry: United Kingdom (+181.0%), India (+80.8%), United Arab Emirates (+63.6%).

Fresh Cranberry Country-Level Supplier Transaction and Unit Price Summary

As of 2025-05, benchmark Fresh Cranberry country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-10, countries with visible Fresh Cranberry transaction unit prices: Netherlands (13.49 USD / kg), Spain (12.41 USD / kg), Mexico (9.98 USD / kg), Ecuador (9.78 USD / kg), Colombia (7.62 USD / kg), 10 more countries.
CountryYoY ChangeTransaction Count2025-052025-062025-072025-082025-092025-102025-112025-122026-012026-022026-032026-04
Peru-22.0%17,1527.65 USD / kg (245,008.918 kg)6.70 USD / kg (960,943.119 kg)7.39 USD / kg (3,674,045.141 kg)7.65 USD / kg (14,295,289.054 kg)7.35 USD / kg (34,576,723.908 kg)6.46 USD / kg (56,820,466.725 kg)
Chile-4.5%2733.16 USD / kg (925,024.06 kg)3.35 USD / kg (718,855.572 kg)3.37 USD / kg (1,408,066.773 kg)3.28 USD / kg (839,720.491 kg)3.31 USD / kg (1,454,555.295 kg)3.65 USD / kg (499,268.453 kg)
Brazil+0.2%1950.31 USD / kg (10,640 kg)0.31 USD / kg (11,450 kg)0.31 USD / kg (15,360 kg)0.31 USD / kg (8,520 kg)0.32 USD / kg (19,141 kg)0.31 USD / kg (4,900 kg)
Poland+9.8%1895.97 USD / kg (57,775.5 kg)7.47 USD / kg (16,646 kg)3.17 USD / kg (3,330 kg)- (-)3.60 USD / kg (720 kg)6.03 USD / kg (43,839.2 kg)
Netherlands+55.9%9610.66 USD / kg (6,499 kg)15.44 USD / kg (343.5 kg)- (-)15.01 USD / kg (592.5 kg)14.32 USD / kg (-)13.49 USD / kg (30,521.02 kg)
South Africa-10.9%5- (-)- (-)- (-)- (-)5.67 USD / kg (3 kg)3.33 USD / kg (3 kg)
China-6.0%3- (-)- (-)- (-)- (-)2.19 USD / kg (3,000 kg)3.56 USD / kg (2,000 kg)
Argentina+20.0%1,2174.37 USD / kg (193,441.631 kg)3.83 USD / kg (277,290.85 kg)2.81 USD / kg (392,912.69 kg)3.74 USD / kg (304,259.042 kg)3.74 USD / kg (1,260,948.504 kg)3.99 USD / kg (2,356,907.796 kg)
Canada+3.0%137- (-)3.02 USD / kg (38,712.471 kg)2.62 USD / kg (175,094.22 kg)2.96 USD / kg (74,513.94 kg)3.01 USD / kg (85,194.77 kg)3.18 USD / kg (183,820.01 kg)
United States+8.0%1193.14 USD / kg (373,073.465 kg)3.41 USD / kg (170,164.279 kg)3.19 USD / kg (170,833.689 kg)3.24 USD / kg (322,867.279 kg)3.24 USD / kg (428,357.469 kg)3.22 USD / kg (641,117.079 kg)
Fresh Cranberry Global Supply Chain Coverage
798 companies
480 exporters and 318 importers are mapped for Fresh Cranberry.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Fresh Cranberry, benchmark reach, and prioritize outreach by market.

Fresh Cranberry Export Supplier Intelligence, Trade Flows, and Price Signals

480 exporter companies are mapped in Tridge Supply Chain Intelligence for Fresh Cranberry. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.

Fresh Cranberry Top Exporters and Supplier Profiles

Review leading exporter profiles while benchmarking against 480 total exporter companies in the Fresh Cranberry supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(Canada)
Latest Export Transaction: 2026-03-16
Industries: OthersFood Wholesalers
Value Chain Roles: Distribution / WholesaleTrade
(Peru)
Latest Export Transaction: 2025-12-29
Recently Export Partner Companies: 5
Industries: Brokers And Trade AgenciesCrop ProductionFood ManufacturingFood Packaging
Value Chain Roles: Farming / Production / Processing / PackingDistribution / WholesaleTradeFood Manufacturing
(Spain)
Latest Export Transaction: 2025-11-17
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Sales Revenue: USD 10M - 50M
Industries: Food Manufacturing
Value Chain Roles: Farming / Production / Processing / PackingTrade
(Chile)
Latest Export Transaction: 2026-03-16
Industries: Food WholesalersCrop ProductionFood Manufacturing
Value Chain Roles: Food ManufacturingTradeDistribution / WholesaleFarming / Production / Processing / Packing
(Peru)
Latest Export Transaction: 2025-12-22
Recently Export Partner Companies: 5
Industries: Others
Value Chain Roles: Trade
(United States)
Latest Export Transaction: 2026-03-16
Industries: Others
Value Chain Roles: Trade
Fresh Cranberry Global Exporter Coverage
480 companies
Exporter company count is a key signal for Fresh Cranberry supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Fresh Cranberry opportunities by country, product, and value-chain role, then open company profiles to validate fit.

Top Exporting Countries for Fresh Cranberry (HS Code 081040) in 2024

For Fresh Cranberry in 2024, compare export volume and value across the top 10 supplier countries to map core supply structure.
RankCountryVolumeValueReport
1Netherlands97,124,732.958 kg768,155,997.917 USDView →
2Spain86,764,419.02 kg577,226,285.117 USDView →
3Chile89,582,111.53 kg447,484,250.806 USDView →
4United States79,079,499 kg392,066,286 USDView →
5Mexico46,650,815 kg273,795,498 USDView →
6Canada71,746,440 kg211,293,980.966 USDView →
7Poland30,175,277 kg205,371,320 USDView →
8Hong Kong27,736,648 kg205,004,482.565 USDView →
9South Africa19,052,631.224 kg154,501,033.16 USDView →
10Germany6,914,892 kg56,667,241.01 USDView →

Fresh Cranberry Export Trade Flow and Partner Country Summary

Track Fresh Cranberry exporter-to-importer flows by value, volume, and share to uncover high-potential export routes.

Fresh Cranberry Import Buyer Intelligence, Demand Signals, and Price Benchmarks

318 importer companies are mapped for Fresh Cranberry demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.

Fresh Cranberry Top Buyers, Importers, and Demand Partners

Review leading buyer profiles and compare them against 318 total importer companies tracked for Fresh Cranberry. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(Argentina)
Latest Import Transaction: 2025-08-18
Recently Import Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 50M - 100M
Industries: OthersFood ManufacturingFood Packaging
Value Chain Roles: -
(Romania)
Latest Import Transaction: 2026-03-16
Recently Import Partner Companies: 1
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: OthersFood Manufacturing
Value Chain Roles: -
(Argentina)
Latest Import Transaction: 2026-03-16
Recently Import Partner Companies: 1
Industries: Food WholesalersShipping And Water TransportCrop Production
Value Chain Roles: -
(Germany)
Latest Import Transaction: 2026-03-16
Recently Import Partner Companies: 1
Employee Size: 501 - 1000 Employees
Industries: Brokers And Trade AgenciesOthers
Value Chain Roles: -
(Romania)
Latest Import Transaction: 2026-03-16
Recently Import Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Food ManufacturingFood Wholesalers
Value Chain Roles: -
(United States)
Latest Import Transaction: 2025-12-15
Industries: Food Manufacturing
Value Chain Roles: -
Global Importer Coverage
318 companies
Importer company count highlights the current depth of demand-side visibility for Fresh Cranberry.
Use Supply Chain Intelligence analytics and company profiles to identify active Fresh Cranberry buyers, compare partner density by country, and refine GTM priorities.

Top Import Demand Countries for Fresh Cranberry (HS Code 081040) in 2024

For Fresh Cranberry in 2024, compare import volume and value across the top 10 demand countries to identify priority markets.
RankCountryVolumeValueReport
1United States349,531,809 kg2,428,688,371 USDView →
2Netherlands118,641,185 kg805,917,119.757 USDView →
3United Kingdom72,141,453 kg524,143,732.483 USDView →
4Germany54,354,646.147 kg400,359,924.586 USDView →
5Canada81,133,153.49 kg397,682,107.813 USDView →
6Hong Kong32,538,204 kg273,761,792.491 USDView →
7Poland33,035,422 kg214,976,454 USDView →
8Italy16,005,380 kg117,993,780.292 USDView →
9Switzerland9,222,834 kg98,026,929.631 USDView →
10Belgium10,876,724.61 kg97,873,845.936 USDView →

Fresh Cranberry Import Trade Flow and Origin Country Summary

Analyze Fresh Cranberry origin-to-destination trade flows by value, volume, and share to monitor demand-side sourcing channels.

Global Wholesale Supplier Price Trends by Country for Fresh Cranberry

Fresh Cranberry Monthly Wholesale Supplier Price Summary by Country

Monthly Fresh Cranberry wholesale unit-price benchmarks by country for export and sourcing decisions.
In 2025-10, countries with visible Fresh Cranberry wholesale unit prices: Poland (6.71 USD / kg), United States (4.71 USD / kg), Russia (2.78 USD / kg).
Country2025-052025-062025-072025-082025-092025-102025-112025-122026-012026-022026-032026-04
United States----4.58 USD / kg4.71 USD / kg
Netherlands------
Poland6.75 USD / kg6.83 USD / kg6.57 USD / kg6.67 USD / kg6.76 USD / kg6.71 USD / kg
Russia2.80 USD / kg2.85 USD / kg2.85 USD / kg2.81 USD / kg2.72 USD / kg2.78 USD / kg
Ukraine4.59 USD / kg4.59 USD / kg----

Fresh Cranberry Wholesale Price Competitiveness by Major Exporting Countries

Compare Fresh Cranberry wholesale price ranges and YoY changes across the top 5 exporting countries to benchmark supplier price competitiveness.
RankCountryAverageLowerUpperYoYReport
1United States4.61 USD / kg4.04 USD / kg5.51 USD / kg+2.3%View →
2Netherlands3.50 USD / kg3.50 USD / kg3.50 USD / kg-40.6%View →
3Poland6.59 USD / kg5.29 USD / kg7.49 USD / kg+16.2%View →
4Russia2.79 USD / kg2.68 USD / kg2.91 USD / kg+73.5%View →
5Ukraine4.60 USD / kg4.16 USD / kg5.17 USD / kg+3.4%View →

Latest Fresh Cranberry Wholesale Export Price Updates

Use the latest 5 Fresh Cranberry wholesale updates to validate current export price points and origin-level supplier changes.
DateEntry NameUnit Price (USD) 
2026-04-01żur***** * ******* ********** *********** ***5.82 USD / kg
2026-03-01żur***** * ******* ****** *****6.63 USD / kg
2026-01-01żur***** * ******* ****** *********6.95 USD / kg
2026-01-01Ber*************** ************ * ***** *23.71 USD / kg
2025-12-01Cra************* * ******* ********** ****** **** ******** ******* ** ***** **** ***** ******* ************ ******** ******35.00 USD / kg

Classification

Product TypeRaw Material
Product FormFresh
Industry PositionPrimary Agricultural Product

Raw Material

Commodity GroupBerry fruit (Vaccinium; cranberry)
Scientific NameVaccinium macrocarpon
PerishabilityMedium
Growing Conditions
  • Acidic soil requirements and wetland/bog-adjacent hydrology are characteristic of commercial production systems.
  • Reliable water supply is important for flooding and reflooding operations and for frost protection practices.
  • Integrated pest and disease management is required due to recurring insect and disease pressures in cranberry beds.
Main VarietiesStevens, Pilgrim, Ben Lear, Mullica Queen, Crimson Queen, Scarlet Knight, Early Black, Howes
Consumption Forms
  • Fresh (seasonal retail and culinary use)
  • Processed into juice/juice drinks, sauce, and sweetened dried cranberries
  • Frozen to extend use beyond the harvest season
Grading Factors
  • Firmness (not soft or decayed)
  • Maturity and color (well-colored; uniformity in the container)
  • Minimum size requirements (fresh market standards specify minimum diameter unless otherwise specified)
  • Freedom from damage (e.g., bruising, freezing, disease, insects, foreign material)
  • Cleanliness
Planting to HarvestApproximately 3 years to produce a marketable crop after establishing a new planting (varies by site and management).

Market

Fresh cranberries (Vaccinium macrocarpon) are a seasonal fresh berry trade item with production heavily concentrated in North America and a smaller counter-seasonal supply base in Chile. The United States is the dominant producer (about two-thirds of global output in FAO 2018–22 data cited by USDA ERS), with Canada as the other major producing country. Harvest is once per year in early autumn in North America, and fresh-market availability and demand typically peak ahead of year-end holidays, while a large share of total cranberry volumes are routed into processed products that trade year-round. Global market dynamics for the fresh segment are shaped by weather- and water-dependent bog production systems, short harvest windows, and channel allocation between fresh and processing uses.
Major Producing Countries
  • United StatesDominant global producer; USDA ERS cites FAO 2018–22 data indicating the U.S. produces about two-thirds of the world’s cranberries.
  • CanadaMajor producer with production concentrated in Quebec and British Columbia (Statistics Canada highlights Quebec as the largest share of national cranberry sales in 2024).
  • ChileNotable Southern Hemisphere producing origin supporting counter-seasonal supply; Ocean Spray describes harvest in Chile as March–May.
Major Exporting Countries
  • United StatesKey exporter of cranberries and cranberry products; USDA ERS reports most U.S. export value is in processed forms, with fresh trade described as highly seasonal.
  • CanadaMajor trade partner and supplier for the U.S. market; USDA ERS notes nearly all U.S. cranberry imports enter from Canada.
  • ChileCounter-seasonal supply base used by industry (e.g., Ocean Spray reports a Chile harvest window of March–May).
Major Importing Countries
  • CanadaMajor destination for U.S. cranberry exports (primarily processed products per USDA ERS).
  • MexicoNamed by USDA ERS as a major destination for U.S. cranberry exports (primarily processed products).
  • ChinaNamed by USDA ERS as a major destination for U.S. cranberry exports (primarily processed products).
  • NetherlandsNamed by USDA ERS as a major destination for U.S. cranberry exports (primarily processed products).
  • United StatesImports cranberries and cranberry products largely from Canada; USDA ERS notes fresh cranberry trade is highly seasonal with autumn spikes.
Supply Calendar
  • North America (United States and Canada):Sep, Oct, NovMain harvest occurs once per year from mid-September through early November (industry association sources), and USDA ERS notes fresh cranberries are widely available from October to December in the U.S.
  • Chile:Mar, Apr, MayOcean Spray describes Chile’s harvest window as March through May (counter-seasonal to North America).

Specification

Major VarietiesStevens, Pilgrim, Ben Lear, Mullica Queen, Crimson Queen, Scarlet Knight, Early Black, Howes
Physical Attributes
  • Internal air pockets enable berries to float during wet harvest operations (bog flooding).
  • Firmness is a key quality attribute for fresh market cranberries (soft berries are considered defects in grade standards).
  • Color uniformity and maturity (well-colored berries) are emphasized in grading and selection.
Compositional Metrics
  • Anthocyanin (red pigment) development is a key commercial quality trait referenced in varietal breeding descriptions and selection.
Grades
  • U.S. No. 1 (fresh cranberries) — USDA AMS grade standard emphasizing cleanliness, maturity, firmness, minimum size, color uniformity, and freedom from damage/decay.
  • U.S. No. 1 (fresh cranberries for processing) — USDA AMS processing grade standard with quality and defect tolerances tailored to processing use.
Packaging
  • Retail fresh cranberries are commonly sold in small consumer bags (e.g., 12 oz packs are marketed by major industry brands).

Supply Chain

Value Chain
  • Harvest (dry harvest for fresh market; wet harvest via flooded bogs for processing streams) -> receiving/cleaning -> grading/screening -> refrigerated holding -> packing -> domestic distribution and export
  • Processing diversion for large-volume channels (e.g., juice, sauce, sweetened dried cranberries) helps absorb crop volumes outside the seasonal fresh window
Demand Drivers
  • Seasonal culinary demand ahead of year-end holidays in major consumption markets (fresh availability typically peaks in Oct–Dec in the U.S.).
  • Processing-driven year-round demand for cranberry products (with processed forms dominating export value in U.S. trade statistics).
  • Ability to freeze fresh cranberries supports off-season consumer use and inventory management.
Temperature
  • Refrigerated storage and keeping fruit dry are emphasized for maintaining fresh quality; guidance commonly recommends keeping fresh cranberries in their original bag or a tightly sealed bag until use.
Shelf Life
  • Compared with many fresh berries, cranberries are generally handled as a relatively robust berry with storage and freezing used to extend availability beyond the harvest season.

Risks

Climate HighGlobal cranberry supply is highly concentrated in a small number of North American regions (with the U.S. producing about two-thirds of world output in FAO 2018–22 data cited by USDA ERS), and harvest is confined to a short seasonal window. Weather and water stress (e.g., dry growing conditions, cold snaps, and temperature fluctuations) can quickly impact yields and quality, tightening fresh availability and increasing reliance on processing diversion and inventories.Diversify sourcing across North America and counter-seasonal Chile where feasible; use contracted programs and inventory buffers (including frozen) to reduce exposure to seasonal supply shocks; monitor regional drought and temperature-risk indicators during key crop stages.
Pest And Disease MediumCranberry bog systems face recurring insect and disease pressures (including pests such as fireworms and fruitworm noted in grower guidance), which can reduce fresh-grade packout and raise compliance complexity for markets with strict defect tolerances.Maintain integrated pest management programs with monitoring and targeted interventions; align sanitation and harvest timing to reduce defect carryover into fresh lots; verify buyer specifications and inspection protocols early in the season.
Market Seasonality MediumFresh cranberry trade is highly seasonal with autumn spikes, and the industry structure routes a large share of volume into processed products (wet-harvested berries are predominantly used for processing). This creates price and allocation risk for the fresh segment when harvest timing, quality, or demand deviates from expectations.Plan flexible channel allocation between fresh and processing early in the season; use promotional planning around peak months; leverage freezing and staggered distribution to smooth seasonal demand peaks.
Sustainability
  • Water stewardship and hydrology management are central due to flooding used in wet harvest and water use for frost protection.
  • Surface-water and wetland-adjacent ecosystem management (including runoff control) is material in cranberry bog production systems.
  • Pest and disease management intensity (insects and fruit diseases in bog systems) can drive pesticide use and stewardship scrutiny.

FAQ

When is fresh cranberry harvest season globally?Harvest is once per year and strongly seasonal: industry sources describe North American harvest as roughly mid-September to early November, and Ocean Spray describes a counter-seasonal Chile harvest window of March through May. USDA ERS notes fresh cranberries are widely available in the U.S. from October to December.
Why are cranberries wet harvested, and how does that affect end use?Cranberries have air pockets that let them float, so growers can flood bogs and use equipment to dislodge and collect berries during wet harvest. Massachusetts Cranberries notes that more than 90% of the crop is wet harvested and primarily used for processing (juice, sauce, sweetened dried cranberries), while dry-harvested berries are used to supply the fresh fruit market.
What are common quality requirements for fresh cranberries in trade?USDA AMS grade standards for fresh cranberries (e.g., U.S. No. 1) emphasize that berries are clean, mature, and firm (not soft or decayed), are fairly uniform and sufficiently colored, meet minimum size requirements, and are free from damage from factors such as bruising, freezing, disease, insects, and foreign material.
How concentrated is global cranberry production?USDA ERS cites FAO 2018–22 data indicating the United States produces about two-thirds of the world’s cranberries. Canada is the other major producing country, with additional counter-seasonal production in Chile described by industry sources.

Fresh Cranberry Country Coverage for Suppliers, Export Flows, and Prices

Explore country-level Fresh Cranberry market pages for supplier coverage, trade flows, and price benchmarks.
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