The European asparagus market is expected to experience record losses due to delayed ripening and frost damage, but higher prices may offset the losses. The asparagus season has been delayed by 1.5 to 2 weeks in most European countries, with some countries experiencing frost damage. Retail prices in countries like Italy, Germany, and Ukraine are significantly higher this year. The high price level may negatively affect the consumption trend of asparagus in the region, but Ukraine has the potential to become the top export vegetable in Ukraine in terms of revenue due to lower costs and higher prices. However, Ukraine needs to decide on a single product name to avoid confusion.