Sardinia's industrial tomato production has collapsed by 40% due to high prices and foreign competition, with the industry planning for a 40% reduction in production this year. The high price of production is affecting both producers and those who transform and market the product. Italy is the third largest tomato producer in the world and the first exporter of tomato-based products in Europe. The country cultivated 5.5 million tons of tomatoes in 2022.