W2 Blueberry Update: Global Blueberry Market Navigates Pricing and Weather Challenges, Peruvian Blueberry Exports to Europe Drop, and Growing Popularity for Mexican Blueberries

Global Blueberry Market Faces Challenges From Soaring Prices to Weather Impact, and Supply

The global blueberry market is grappling with persistent challenges, marked by soaring prices and constrained supply. Key producers like Peru, Chile, and Mexico face weather-related hurdles, impacting harvests. Prices remain persistently high in the Netherlands and Italy, driven by limited availability and strong demand. While Peru records a substantial 43% year-on-year (YoY) drop in blueberry volumes to Europe, Chile steps in to address the demand surge, marking a notable 209% YoY surge in exports. South Africa plays a crucial role in filling the gap despite export challenges. Portugal anticipates a robust season, and Morocco sees increased competition in the international market. Meanwhile, Spain experiences a delayed campaign, and North America observes a recovering supply. The intricate dynamics of global blueberry production highlight the industry's resilience amid various challenges.

Peruvian Blueberry Production Is Expected to Remain Low in the Upcoming Season, Causing Scarcity in the European Market

The low supply and high prices for Peruvian blueberries are driving scarcity in the European market. According to Dutch company Berryland, the quality of Peruvian blueberries is good, but prices are constantly high, and there is very little product available because of El Niño's impact. Potential shortages loom in the upcoming Peruvian blueberry season. Despite high prices of USD 11.42 to 11.96 per kilogram (kg) for Sekoya and USD 10.33/kg for Sander, strong demand persists, leading to discussions on profit margins and retail prices. Berryland is also avoiding Chilean blueberries due to consistency issues and is instead planning for Moroccan blueberry imports.

Chile Seizes Opportunity in Export with Air Shipment as Peru Faces 20% Blueberry Harvest Reduction in 2023/24

Chilean blueberry exporters are trying to capitalize on the low blueberry production in Peru for the season 2023/24. Peru is expecting a 20% YoY reduction in blueberry harvest for the season 2023/24, totaling 228 thousand metric tons (mt), attributed to climate change. This decline prompts Chilean exporters to boost air shipments, seizing the opportunity presented by Peru's challenges. The president of the Chilean blueberry committee notes a 209% YoY increase in air shipments during the current campaign, driven by Peru's lower and delayed exports. Chile anticipates a prolonged season end, aiming to export 73.5 thousand mt in 2023/24.

Mexico Rises as a Quality-Driven Player in the Global Blueberry Market

The Mexican blueberry industry thrives on quality, proximity to the North American markets, and sustainability. Mexico excels in delivering high-quality berries globally with the varieties like Biloxi, which offers distinct flavors influenced by microclimate and altitude. Geographically advantageous, Mexico ensures efficient two- to five days deliveries to the United States (US) and Canada. Despite seasonal challenges and the impact of Hurricane Sinaloa, Mexico anticipates a stable season with 5 to10% YoY growth, reaching 88 thousand mt to 90 thousand mt in the upcoming season. Shifting to premium varieties, collaboration with breeders enhances genetics and diversifies offerings, positioning Mexico strategically in the competitive global blueberry market. Transitioning to premium varieties, the Mexican blueberry sector emphasizes sustainability through organic practices, solar energy, and eco-friendly packaging, aligning with ethical and responsible initiatives for a flourishing future.