Matcha Suppliers, Trade & Prices — Market Overview 2026
Last Updated
2026-10-08
Key takeaways for search and sourcing teams
- Matcha market coverage spans 48 countries.
- 882 exporter companies and 1,058 importer companies are indexed in the global supply chain intelligence network for this product.
- 1,385 supplier-linked transactions are summarized across the top 20 countries.
- Page data last updated on 2026-10-08.
Global Supplier Transactions, Export Activity, and Price Benchmarks for Matcha
Analyze 1,385 supplier-linked transactions across the top 20 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Matcha.
Matcha Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Matcha to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Matcha: Mexico (+405.9%), Malaysia (+284.0%), France (+175.1%).
Matcha Country-Level Supplier Transaction and Unit Price Summary
As of 2025-11, benchmark Matcha country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2026-04, countries with visible Matcha transaction unit prices: Costa Rica (62.40 USD / kg), Japan (40.50 USD / kg), Vietnam (13.25 USD / kg), China (12.90 USD / kg), Ecuador (11.36 USD / kg), 2 more countries.
| Country | YoY Change | Transaction Count | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 | 2026-07 | 2026-08 | 2026-09 | 2026-10 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| France | +175.1% | 15 | 4.66 USD / kg (157.8 kg) | 19.09 USD / kg (455.41 kg) | 32.35 USD / kg (450 kg) | 33.16 USD / kg (552 kg) | 33.03 USD / kg (990 kg) | - (-) | ||||||
| Japan | +20.1% | 574 | 22.32 USD / kg (309,251.32 kg) | 23.39 USD / kg (247,757.55 kg) | 31.35 USD / kg (401,737.84 kg) | 20.58 USD / kg (105,769.018 kg) | 27.64 USD / kg (7,825.18 kg) | 40.50 USD / kg (9,146.99 kg) | ||||||
| China | +8.3% | 314 | 8.93 USD / kg (128,702.6 kg) | 9.20 USD / kg (177,853.66 kg) | 9.83 USD / kg (122,420.38 kg) | 5.56 USD / kg (140,015.1 kg) | 9.08 USD / kg (41,442 kg) | 12.90 USD / kg (24,107.75 kg) | ||||||
| Malaysia | +284.0% | 34 | 6.32 USD / kg (34,538.04 kg) | 10.43 USD / kg (29,900.6 kg) | 10.17 USD / kg (6,293.04 kg) | 7.99 USD / kg (9,242.24 kg) | - (-) | - (-) | ||||||
| Vietnam | +72.6% | 52 | - (-) | 23.75 USD / kg (22,434.5 kg) | 29.21 USD / kg (140 kg) | 15.64 USD / kg (5,644.8 kg) | 14.34 USD / kg (100.8 kg) | 13.25 USD / kg (14,857.68 kg) | ||||||
| Germany | -53.0% | 16 | 13.64 USD / kg (1,009.75 kg) | 19.00 USD / kg (20,100 kg) | - (-) | 11.76 USD / kg (10,250.25 kg) | - (-) | - (-) | ||||||
| United States | -16.3% | 136 | 25.40 USD / kg (17,311.68 kg) | 15.70 USD / kg (7,104.88 kg) | 28.60 USD / kg (9,480.8 kg) | 4.92 USD / kg (4,912.97 kg) | 28.52 USD / kg (1,294.85 kg) | 6.48 USD / kg (92.2 kg) | ||||||
| Taiwan | -32.4% | 53 | 4.40 USD / kg (2,553 kg) | 3.08 USD / kg (48,363.52 kg) | 4.31 USD / kg (33,075.93 kg) | 2.18 USD / kg (66,426.17 kg) | 7.18 USD / kg (2,100 kg) | 5.60 USD / kg (2,290.9 kg) | ||||||
| Ecuador | +19.4% | 16 | 5.88 USD / kg (27.06 kg) | - (-) | 26.63 USD / kg (120.1 kg) | - (-) | 16.08 USD / kg (72 kg) | 11.36 USD / kg (108 kg) | ||||||
| Costa Rica | +1.1% | 33 | 21.12 USD / kg (347.66 kg) | 9.91 USD / kg (2,497.56 kg) | 32.42 USD / kg (2,510.49 kg) | 21.52 USD / kg (521.82 kg) | 18.42 USD / kg (2,371.48 kg) | 62.40 USD / kg (150 kg) |
Matcha Global Supply Chain Coverage
1,940 companies
882 exporters and 1,058 importers are mapped for Matcha.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Matcha, benchmark reach, and prioritize outreach by market.
Matcha Export Supplier Intelligence, Trade Flows, and Price Signals
882 exporter companies are mapped in Tridge Supply Chain Intelligence for Matcha. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Matcha Top Exporters and Supplier Profiles
Review leading exporter profiles while benchmarking against 882 total exporter companies in the Matcha supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(Japan)
Latest Export Transaction: 2026-01-28
Recently Export Partner Companies: 2
Industries: Beverage Manufacturing, Food Manufacturing, Others
Value Chain Roles: Distribution / Wholesale, Farming / Production / Processing / Packing, Food Manufacturing
Exporting Countries: Vietnam, South Korea, United States
Supplying Products: Matcha, Green Tea, Tea Leaves
(Japan)
Latest Export Transaction: 2025-12-26
Recently Export Partner Companies: 1
Industries: Beverage Manufacturing, Food Manufacturing
Value Chain Roles: Farming / Production / Processing / Packing, Trade
Exporting Countries: Mexico, India
Supplying Products: Matcha, Green Tea, Dried Tea Leaves
(Japan)
Latest Export Transaction: 2026-10-01
Recently Export Partner Companies: 6
Employee Size: Over 1000 Employees
Sales Revenue: USD 50M - 100M
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging, Food Services And Drinking Places, Online Retail And Fulfillment
Value Chain Roles: Distribution / Wholesale, Farming / Production / Processing / Packing, Food Manufacturing, Logistics, Retail, Trade
Exporting Countries: Singapore, Russia, India, Vietnam, United States, South Korea, Philippines
Supplying Products: Matcha, Green Tea, Black Tea +3
(Japan)
Latest Export Transaction: 2026-08-04
Recently Export Partner Companies: 5
Employee Size: 51 - 100 Employees
Industries: Beverage Manufacturing, Crop Production, Food Manufacturing
Value Chain Roles: Food Manufacturing, Trade
Exporting Countries: Germany, Sri Lanka, Mexico, Russia, Vietnam, United States, India
Supplying Products: Matcha, Green Tea, Dried Tea Leaves +3
(China)
Latest Export Transaction: 2026-01-28
Recently Export Partner Companies: 4
Employee Size: 101 - 500 Employees
Sales Revenue: USD 50M - 100M
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging, Others
Value Chain Roles: Food Manufacturing
Exporting Countries: Canada, South Korea, Indonesia, United States, Mexico, Philippines, Vietnam
Supplying Products: Matcha, Tea Extract, Green Tea +3
(United States)
Latest Export Transaction: 2026-07-25
Recently Export Partner Companies: 7
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage Manufacturing, Food Manufacturing, Food Services And Drinking Places
Value Chain Roles: Distribution / Wholesale, Food Manufacturing, Retail
Exporting Countries: Bolivia, Colombia, Costa Rica, Vietnam, Peru, Argentina, Mexico, Philippines, India, South Korea
Supplying Products: Coffee Bean, Ground Coffee, Coffee Extract Preparations +5
See the full picture in Tridge Eye: full price and trade history · 725,009+ company profiles
Matcha Global Exporter Coverage
882 companies
Exporter company count is a key signal for Matcha supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Matcha opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Sourcing diagnosis
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Matcha Import Buyer Intelligence, Demand Signals, and Price Benchmarks
1,058 importer companies are mapped for Matcha demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Matcha Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 1,058 total importer companies tracked for Matcha. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(United States)
Latest Import Transaction: 2026-01-28
Recently Import Partner Companies: 1
Employee Size: 11 - 50 Employees
Sales Revenue: USD 5M - 10M
Industries: Beverage Manufacturing, Food Manufacturing, Food Services And Drinking Places
Value Chain Roles: Ecuador, Mexico
(Philippines)
Latest Import Transaction: 2026-01-29
Recently Import Partner Companies: 3
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage Manufacturing, Food Manufacturing, Food Services And Drinking Places
Value Chain Roles: -
(India)
Latest Import Transaction: 2025-12-26
Recently Import Partner Companies: 1
Industries: Beverage Manufacturing, Brokers And Trade Agencies, Food Manufacturing
Value Chain Roles: United Kingdom, Spain, China
(India)
Latest Import Transaction: 2026-09-08
Recently Import Partner Companies: 1
Employee Size: 51 - 100 Employees
Sales Revenue: USD 1M - 5M
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging, Food Services And Drinking Places, Food Wholesalers, Others
Value Chain Roles: Philippines, Bangladesh
(Vietnam)
Latest Import Transaction: 2026-01-02
Recently Import Partner Companies: 2
Industries: Food Manufacturing
Value Chain Roles: -
(United States)
Latest Import Transaction: 2026-02-26
Recently Import Partner Companies: 1
Industries: Freight Forwarding And Intermodal, Others
Value Chain Roles: China, Japan
See the full picture in Tridge Eye: full price and trade history · 725,009+ company profiles
Global Importer Coverage
1,058 companies
Importer company count highlights the current depth of demand-side visibility for Matcha.
Use Supply Chain Intelligence analytics and company profiles to identify active Matcha buyers, compare partner density by country, and refine GTM priorities.
Export diagnosis
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Price data
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Classification
Product TypeIngredient
Product FormDried Powder
Industry PositionFood and Beverage Ingredient
Market
Matcha is a finely milled, shade-grown green tea powder positioned globally as a premium beverage ingredient and as a flavor/color component for processed foods. Premium supply is strongly associated with Japan (tencha-based production), while China also produces matcha-style powders that serve value and industrial applications. Demand is international and spans specialty beverage channels (cafes, RTD) and food manufacturing (confectionery, dairy, bakery), with buyers often specifying color and sensory performance rather than commodity grade alone. Trade and market sizing are difficult to isolate because matcha typically moves under broader tea HS headings, so global trade analysis often relies on proxy categories and company/industry disclosures.
Market GrowthGrowingdemand expansion tied to specialty beverages and matcha-flavored processed foods, alongside premiumization and ingredient adoption
Major Producing Countries
Major Exporting Countries
Major Importing Countries
- United StatesMajor demand center for matcha beverages and matcha-flavored foods; imports largely recorded under broader tea categories.
- GermanySignificant EU import and distribution market for tea ingredients and specialty products.
- United KingdomSpecialty beverage and retail demand; imports largely recorded under broader tea categories.
- NetherlandsEU logistics and re-export hub for food ingredients and specialty beverages.
Supply Calendar
- Japan (Kyoto/Uji, Aichi/Nishio, Shizuoka, Kagoshima and other tea regions):Apr, May, JunTencha harvest is concentrated in spring/early summer; shading period precedes harvest and influences color and flavor outcomes.
- China (multiple tea regions):Mar, Apr, May, JunSpring harvest window supports green-tea-based powders; product specs and positioning vary widely by processor.
Specification
Major VarietiesYabukita (Camellia sinensis cultivar), Okumidori (Camellia sinensis cultivar), Samidori (Camellia sinensis cultivar), Asahi (Camellia sinensis cultivar), Gokou (Camellia sinensis cultivar)
Physical Attributes
- Vivid green color (high chlorophyll perception) expected for premium matcha
- Very fine particle size with low grittiness (mouthfeel critical in beverages)
- Aroma profile with seaweed/vegetal notes; flavor balance between umami and bitterness is a key quality differentiator
Compositional Metrics
- Color metrics (e.g., L*a*b* targets) used as procurement specifications in industrial applications
- Moisture and water activity control to limit caking and quality loss
- Caffeine/catechin/theanine profiles may be specified for functional positioning, depending on regulatory and labeling rules
- Microbiological parameters and foreign matter limits are common buyer requirements for powdered ingredients
Grades
- Ceremonial grade (market convention; typically brighter color and smoother flavor)
- Culinary/ingredient grade (market convention; optimized for blending and processing performance)
Packaging
- Light- and oxygen-barrier packaging (foil laminate pouches or tins)
- Nitrogen-flushed packs used to slow oxidation and preserve color
- Smaller unit packs for premium retail; bulk multi-kg packs for industrial users
ProcessingHighly sensitive to oxygen, light, heat, and humidity; color and aroma degrade with oxidationPowder handling requires dust control and moisture management (caking risk)Dispersibility and foam behavior can matter for beverage applications
Supply Chain
Value Chain
- Shade cultivation (tencha) -> harvest -> steaming (enzyme inactivation) -> drying into tencha -> de-stemming/de-veining -> milling to fine powder -> sifting/blending -> packed in oxygen/light barrier formats -> export distribution to beverage/food manufacturers and specialty retail
Demand Drivers
- Specialty beverage demand (matcha lattes and café menus)
- Product innovation in confectionery, dairy (ice cream), bakery, and RTD beverages
- Premium gifting and origin/grade storytelling (Japan-linked provenance positioning)
- Preference for natural green coloring and tea flavor profiles in clean-label formulations (subject to local labeling rules)
Temperature
- Quality preservation benefits from cool, dry storage with strict humidity control; heat exposure accelerates color and aroma loss
- Cold-chain is not mandatory for safety, but premium segments may use refrigerated storage to protect sensory quality
Atmosphere Control
- Oxygen management (nitrogen flushing, minimal headspace) and barrier packaging are key controls to slow oxidation
Shelf Life
- Shelf life is typically quality-limited (color/aroma oxidation) rather than microbiologically limited when kept dry; quality declines faster after opening if exposed to air and humidity
Risks
Supply Concentration HighPremium-grade matcha supply is strongly concentrated in Japan and depends on specialized tencha cultivation (shade management) plus fine milling capacity; a poor spring harvest, quality shortfall, or processing bottleneck in key Japanese regions can quickly tighten availability and raise prices for global buyers that require bright color and low bitterness.Qualify multiple origins and grade tiers, contract tencha/matcha volumes ahead of peak demand periods, and implement dual-spec sourcing (premium and processing grade) with validated substitution rules.
Climate MediumTea harvest timing and quality are sensitive to temperature extremes, heavy rainfall events, and seasonal variability; matcha is particularly exposed because quality expectations (color and flavor) depend on controlled shading periods and timely spring harvest conditions.Monitor regional agro-climate indicators in major origins, diversify sourcing across multiple producing regions within a country, and align product specs with realistic seasonal quality variation.
Food Safety MediumBecause matcha is consumed as a whole-leaf powder rather than an infusion, contaminants such as pesticide residues or heavy metals can be more material to compliance and brand risk if present; import controls and buyer testing programs can lead to rejections or recalls.Implement origin-specific residue risk assessments, require accredited lab testing aligned to destination MRLs and contaminant limits, and maintain robust traceability and supplier verification programs.
Food Fraud MediumHigh price differentials between premium matcha and lower-grade green tea powders create incentives for adulteration, mislabeling of origin, or substitution with non-tencha powders, undermining brand claims and potentially triggering regulatory action.Use specification-based procurement (color, particle size, sensory) plus authenticity controls (traceability audits, supply-chain documentation, and fit-for-purpose analytical screening where available).
Logistics LowMatcha is moisture- and odor-sensitive; exposure to humidity, temperature swings, or permeable packaging during shipping and storage can cause caking and sensory degradation that reduces usability in beverages and processed foods.Use desiccants and high-barrier packaging, specify container humidity controls where feasible, and enforce receiving QA checks (moisture, odor taint, color).
Sustainability
- Input intensity and runoff management in tea cultivation (fertilizer and pesticide stewardship)
- Material and waste footprint from shading systems and high-barrier packaging (foil laminates, tins)
- Energy use in fine milling and controlled storage for premium quality preservation
Labor & Social
- Aging farmer demographics and labor availability constraints in Japan’s tea sector can affect long-term capacity and costs
- Worker welfare and wage conditions are recurrent themes in global tea agriculture, particularly where seasonal labor is used
FAQ
How is matcha different from regular green tea leaf products in trade?Matcha is a fine powder made by milling processed green tea leaf (commonly tencha from shade-grown plants), and it is consumed as the whole leaf rather than as an infusion. This makes powder specifications (color, particle size, moisture, and oxidation control) especially important for global buyers, and it can also increase the relevance of residue and contaminant testing compared with brewed tea products.
Why is it hard to quantify global matcha trade using standard trade statistics?Matcha is usually reported under broader tea trade headings rather than a dedicated matcha code, so import/export datasets often capture it within aggregate tea categories. As a result, global trade analysis typically relies on proxy HS categories and needs careful interpretation alongside industry and exporter information.
What are the most common procurement quality checks for matcha used as a food ingredient?Industrial buyers commonly focus on objective color targets, fine particle size (low grittiness), moisture control to prevent caking, and sensory performance (balance of umami and bitterness). Food safety requirements frequently include microbiological criteria and testing aligned to destination limits for pesticide residues and contaminants, consistent with international food trade compliance practices.
Sources
Matcha Country Coverage for Suppliers, Export Flows, and Prices
Explore country-level Matcha market pages for supplier coverage, trade flows, and price benchmarks.
United Arab Emirates
Argentina
Australia
Bangladesh
Belgium
Bolivia
Brazil
Bhutan
Canada
Switzerland
Chile
China
All country market pages: Costa Rica, Czechia, Germany, Ecuador, Spain, France, United Kingdom, Guatemala, Hong Kong, Indonesia, India, Italy, Japan, South Korea, Kazakhstan, Sri Lanka, Lesotho, Maldives, Mexico, Malaysia, Nicaragua, Panama, Peru, Philippines, Pakistan, Poland, Puerto Rico, Russia, Singapore, Thailand, Turkiye, Taiwan, United States, Uzbekistan, Vietnam, South Africa
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