Last Updated
2026-04-04
Key takeaways for search and sourcing teams
- Matcha market coverage spans 54 countries.
- 568 exporter companies and 644 importer companies are indexed in the global supply chain intelligence network for this product.
- 1,715 supplier-linked transactions are summarized across the top 20 countries.
- 0 premium suppliers and 0 catalog items are currently listed.
- Wholesale sample entries: 0; farmgate sample entries: 0.
- Page data last updated on 2026-04-04.
Global Supplier Transactions, Export Activity, and Price Benchmarks for Matcha
Analyze 1,715 supplier-linked transactions across the top 20 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Matcha.
Matcha Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Matcha to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Matcha: United Arab Emirates (+4038.8%), Thailand (+120.6%), Mexico (+113.9%).
Matcha Country-Level Supplier Transaction and Unit Price Summary
As of 2025-05, benchmark Matcha country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-10, countries with visible Matcha transaction unit prices: Switzerland (70.70 USD / kg), Costa Rica (44.36 USD / kg), Thailand (40.73 USD / kg), Hong Kong (38.00 USD / kg), Ecuador (33.39 USD / kg), 12 more countries.
| Country | YoY Change | Transaction Count | 2025-05 | 2025-06 | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| China | -19.1% | 341 | 11.59 USD / kg (48,514.82 kg) | 6.00 USD / kg (52,038.74 kg) | 6.76 USD / kg (8,634 kg) | 16.60 USD / kg (72,345.63 kg) | 8.46 USD / kg (129,753.8 kg) | 11.31 USD / kg (75,494.24 kg) | ||||||
| Vietnam | +32.0% | 40 | 2.77 USD / kg (150 kg) | 2.77 USD / kg (475 kg) | - (-) | 18.37 USD / kg (10,630 kg) | 13.51 USD / kg (897.2 kg) | 29.33 USD / kg (2,218 kg) | ||||||
| Japan | +1.9% | 688 | 23.10 USD / kg (147,380.17 kg) | 29.06 USD / kg (127,836.92 kg) | 24.63 USD / kg (143,999.49 kg) | 36.68 USD / kg (190,083.73 kg) | 23.10 USD / kg (126,701.58 kg) | 20.37 USD / kg (333,016.44 kg) | ||||||
| United States | -12.4% | 218 | 21.62 USD / kg (8,688.94 kg) | 46.07 USD / kg (5,336.734 kg) | 36.55 USD / kg (7,742.05 kg) | 24.75 USD / kg (8,695.08 kg) | 29.04 USD / kg (17,973.879 kg) | 16.89 USD / kg (21,672.94 kg) | ||||||
| Malaysia | -5.5% | 77 | 12.11 USD / kg (3,932.4 kg) | 8.90 USD / kg (4,168.86 kg) | 5.87 USD / kg (27,517.86 kg) | 11.74 USD / kg (4,152 kg) | 8.95 USD / kg (19,181.46 kg) | - (-) | ||||||
| Costa Rica | +0.8% | 60 | 43.76 USD / kg (1,218.768 kg) | - (-) | - (-) | - (-) | 32.39 USD / kg (4,768.07 kg) | 44.36 USD / kg (473.23 kg) | ||||||
| Taiwan | -3.3% | 60 | 16.23 USD / kg (11,981 kg) | 8.91 USD / kg (2,980 kg) | 3.46 USD / kg (167.11 kg) | 1.80 USD / kg (25,428.64 kg) | 2.81 USD / kg (32,266 kg) | 3.15 USD / kg (118,649.4 kg) | ||||||
| Germany | +14.6% | 31 | 6.60 USD / kg (1,045 kg) | 39.90 USD / kg (1,012 kg) | 81.42 USD / kg (1 kg) | 6.98 USD / kg (3,330 kg) | 13.62 USD / kg (3,610.9 kg) | 8.79 USD / kg (9,008 kg) | ||||||
| Indonesia | -35.4% | 28 | - (-) | - (-) | - (-) | - (-) | 10.53 USD / kg (9,749 kg) | 12.52 USD / kg (1,822.64 kg) | ||||||
| France | +103.8% | 23 | 7.72 USD / kg (87.74 kg) | 6.47 USD / kg (81.92 kg) | 4.18 USD / kg (66 kg) | 10.90 USD / kg (27.07 kg) | 26.20 USD / kg (25.2 kg) | 7.32 USD / kg (31.74 kg) |
Matcha Global Supply Chain Coverage
1,212 companies
568 exporters and 644 importers are mapped for Matcha.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Matcha, benchmark reach, and prioritize outreach by market.
Matcha Export Supplier Intelligence, Trade Flows, and Price Signals
568 exporter companies are mapped in Tridge Supply Chain Intelligence for Matcha. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Matcha Top Exporters and Supplier Profiles
Review leading exporter profiles while benchmarking against 568 total exporter companies in the Matcha supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(China)
Latest Export Transaction: 2025-11-03
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Industries: Food ManufacturingBeverage Manufacturing
Value Chain Roles: Food ManufacturingFarming / Production / Processing / Packing
(South Korea)
Latest Export Transaction: 2026-03-04
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Industries: OthersBeverage ManufacturingFood PackagingFood Manufacturing
Value Chain Roles: Distribution / WholesaleOthersFood Manufacturing
(Japan)
Latest Export Transaction: 2026-02-06
Recently Export Partner Companies: 2
Employee Size: 11 - 50 Employees
Industries: Food ManufacturingOthers
Value Chain Roles: Food ManufacturingOthers
(Japan)
Latest Export Transaction: 2025-10-21
Recently Export Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingOthers
(China)
Latest Export Transaction: 2026-01-28
Recently Export Partner Companies: 4
Employee Size: 101 - 500 Employees
Sales Revenue: USD 50M - 100M
Industries: Food ManufacturingFood PackagingBeverage ManufacturingOthers
Value Chain Roles: Food Manufacturing
(Japan)
Latest Export Transaction: 2026-03-04
Recently Export Partner Companies: 1
Employee Size: 1 - 10 Employees
Industries: Brokers And Trade AgenciesFood Wholesalers
Value Chain Roles: TradeDistribution / Wholesale
Matcha Global Exporter Coverage
568 companies
Exporter company count is a key signal for Matcha supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Matcha opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Matcha Import Buyer Intelligence, Demand Signals, and Price Benchmarks
644 importer companies are mapped for Matcha demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Matcha Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 644 total importer companies tracked for Matcha. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(India)
Latest Import Transaction: 2025-12-26
Recently Import Partner Companies: 1
Industries: Food ManufacturingBrokers And Trade AgenciesBeverage Manufacturing
Value Chain Roles: -
(India)
Latest Import Transaction: 2026-02-23
Industries: OthersFood Manufacturing
Value Chain Roles: -
(Vietnam)
Latest Import Transaction: 2026-03-04
Recently Import Partner Companies: 1
Industries: Crop ProductionFood Manufacturing
Value Chain Roles: -
(Vietnam)
Latest Import Transaction: 2025-09-18
Industries: Food Services And Drinking Places
Value Chain Roles: -
(India)
Latest Import Transaction: 2026-03-04
Industries: Others
Value Chain Roles: -
(Peru)
Latest Import Transaction: 2025-11-18
Recently Import Partner Companies: 2
Industries: Food Wholesalers
Value Chain Roles: -
Global Importer Coverage
644 companies
Importer company count highlights the current depth of demand-side visibility for Matcha.
Use Supply Chain Intelligence analytics and company profiles to identify active Matcha buyers, compare partner density by country, and refine GTM priorities.
Classification
Product TypeIngredient
Product FormDried Powder
Industry PositionFood and Beverage Ingredient
Market
Matcha is a finely milled, shade-grown green tea powder positioned globally as a premium beverage ingredient and as a flavor/color component for processed foods. Premium supply is strongly associated with Japan (tencha-based production), while China also produces matcha-style powders that serve value and industrial applications. Demand is international and spans specialty beverage channels (cafes, RTD) and food manufacturing (confectionery, dairy, bakery), with buyers often specifying color and sensory performance rather than commodity grade alone. Trade and market sizing are difficult to isolate because matcha typically moves under broader tea HS headings, so global trade analysis often relies on proxy categories and company/industry disclosures.
Market GrowthGrowingdemand expansion tied to specialty beverages and matcha-flavored processed foods, alongside premiumization and ingredient adoption
Major Producing Countries
Major Exporting Countries
Major Importing Countries
- United StatesMajor demand center for matcha beverages and matcha-flavored foods; imports largely recorded under broader tea categories.
- GermanySignificant EU import and distribution market for tea ingredients and specialty products.
- United KingdomSpecialty beverage and retail demand; imports largely recorded under broader tea categories.
- NetherlandsEU logistics and re-export hub for food ingredients and specialty beverages.
Supply Calendar
- Japan (Kyoto/Uji, Aichi/Nishio, Shizuoka, Kagoshima and other tea regions):Apr, May, JunTencha harvest is concentrated in spring/early summer; shading period precedes harvest and influences color and flavor outcomes.
- China (multiple tea regions):Mar, Apr, May, JunSpring harvest window supports green-tea-based powders; product specs and positioning vary widely by processor.
Specification
Major VarietiesYabukita (Camellia sinensis cultivar), Okumidori (Camellia sinensis cultivar), Samidori (Camellia sinensis cultivar), Asahi (Camellia sinensis cultivar), Gokou (Camellia sinensis cultivar)
Physical Attributes
- Vivid green color (high chlorophyll perception) expected for premium matcha
- Very fine particle size with low grittiness (mouthfeel critical in beverages)
- Aroma profile with seaweed/vegetal notes; flavor balance between umami and bitterness is a key quality differentiator
Compositional Metrics
- Color metrics (e.g., L*a*b* targets) used as procurement specifications in industrial applications
- Moisture and water activity control to limit caking and quality loss
- Caffeine/catechin/theanine profiles may be specified for functional positioning, depending on regulatory and labeling rules
- Microbiological parameters and foreign matter limits are common buyer requirements for powdered ingredients
Grades
- Ceremonial grade (market convention; typically brighter color and smoother flavor)
- Culinary/ingredient grade (market convention; optimized for blending and processing performance)
Packaging
- Light- and oxygen-barrier packaging (foil laminate pouches or tins)
- Nitrogen-flushed packs used to slow oxidation and preserve color
- Smaller unit packs for premium retail; bulk multi-kg packs for industrial users
ProcessingHighly sensitive to oxygen, light, heat, and humidity; color and aroma degrade with oxidationPowder handling requires dust control and moisture management (caking risk)Dispersibility and foam behavior can matter for beverage applications
Supply Chain
Value Chain
- Shade cultivation (tencha) -> harvest -> steaming (enzyme inactivation) -> drying into tencha -> de-stemming/de-veining -> milling to fine powder -> sifting/blending -> packed in oxygen/light barrier formats -> export distribution to beverage/food manufacturers and specialty retail
Demand Drivers
- Specialty beverage demand (matcha lattes and café menus)
- Product innovation in confectionery, dairy (ice cream), bakery, and RTD beverages
- Premium gifting and origin/grade storytelling (Japan-linked provenance positioning)
- Preference for natural green coloring and tea flavor profiles in clean-label formulations (subject to local labeling rules)
Temperature
- Quality preservation benefits from cool, dry storage with strict humidity control; heat exposure accelerates color and aroma loss
- Cold-chain is not mandatory for safety, but premium segments may use refrigerated storage to protect sensory quality
Atmosphere Control
- Oxygen management (nitrogen flushing, minimal headspace) and barrier packaging are key controls to slow oxidation
Shelf Life
- Shelf life is typically quality-limited (color/aroma oxidation) rather than microbiologically limited when kept dry; quality declines faster after opening if exposed to air and humidity
Risks
Supply Concentration HighPremium-grade matcha supply is strongly concentrated in Japan and depends on specialized tencha cultivation (shade management) plus fine milling capacity; a poor spring harvest, quality shortfall, or processing bottleneck in key Japanese regions can quickly tighten availability and raise prices for global buyers that require bright color and low bitterness.Qualify multiple origins and grade tiers, contract tencha/matcha volumes ahead of peak demand periods, and implement dual-spec sourcing (premium and processing grade) with validated substitution rules.
Climate MediumTea harvest timing and quality are sensitive to temperature extremes, heavy rainfall events, and seasonal variability; matcha is particularly exposed because quality expectations (color and flavor) depend on controlled shading periods and timely spring harvest conditions.Monitor regional agro-climate indicators in major origins, diversify sourcing across multiple producing regions within a country, and align product specs with realistic seasonal quality variation.
Food Safety MediumBecause matcha is consumed as a whole-leaf powder rather than an infusion, contaminants such as pesticide residues or heavy metals can be more material to compliance and brand risk if present; import controls and buyer testing programs can lead to rejections or recalls.Implement origin-specific residue risk assessments, require accredited lab testing aligned to destination MRLs and contaminant limits, and maintain robust traceability and supplier verification programs.
Food Fraud MediumHigh price differentials between premium matcha and lower-grade green tea powders create incentives for adulteration, mislabeling of origin, or substitution with non-tencha powders, undermining brand claims and potentially triggering regulatory action.Use specification-based procurement (color, particle size, sensory) plus authenticity controls (traceability audits, supply-chain documentation, and fit-for-purpose analytical screening where available).
Logistics LowMatcha is moisture- and odor-sensitive; exposure to humidity, temperature swings, or permeable packaging during shipping and storage can cause caking and sensory degradation that reduces usability in beverages and processed foods.Use desiccants and high-barrier packaging, specify container humidity controls where feasible, and enforce receiving QA checks (moisture, odor taint, color).
Sustainability
- Input intensity and runoff management in tea cultivation (fertilizer and pesticide stewardship)
- Material and waste footprint from shading systems and high-barrier packaging (foil laminates, tins)
- Energy use in fine milling and controlled storage for premium quality preservation
Labor & Social
- Aging farmer demographics and labor availability constraints in Japan’s tea sector can affect long-term capacity and costs
- Worker welfare and wage conditions are recurrent themes in global tea agriculture, particularly where seasonal labor is used
FAQ
How is matcha different from regular green tea leaf products in trade?Matcha is a fine powder made by milling processed green tea leaf (commonly tencha from shade-grown plants), and it is consumed as the whole leaf rather than as an infusion. This makes powder specifications (color, particle size, moisture, and oxidation control) especially important for global buyers, and it can also increase the relevance of residue and contaminant testing compared with brewed tea products.
Why is it hard to quantify global matcha trade using standard trade statistics?Matcha is usually reported under broader tea trade headings rather than a dedicated matcha code, so import/export datasets often capture it within aggregate tea categories. As a result, global trade analysis typically relies on proxy HS categories and needs careful interpretation alongside industry and exporter information.
What are the most common procurement quality checks for matcha used as a food ingredient?Industrial buyers commonly focus on objective color targets, fine particle size (low grittiness), moisture control to prevent caking, and sensory performance (balance of umami and bitterness). Food safety requirements frequently include microbiological criteria and testing aligned to destination limits for pesticide residues and contaminants, consistent with international food trade compliance practices.
Sources
Matcha Country Coverage for Suppliers, Export Flows, and Prices
Explore country-level Matcha market pages for supplier coverage, trade flows, and price benchmarks.
United Arab Emirates
Afghanistan
Argentina
Austria
Australia
Aruba
Bangladesh
Belgium
Bolivia
Brazil
Bhutan
Canada
All country market pages: United Arab Emirates, Afghanistan, Argentina, Austria, Australia, Aruba, Bangladesh, Belgium, Bolivia, Brazil, Bhutan, Canada, Switzerland, Chile, China, Colombia, Costa Rica, Germany, Ecuador, Spain, France, United Kingdom, Guatemala, Hong Kong, Indonesia, India, Italy, Jordan, Japan, South Korea, Kazakhstan, Sri Lanka, Lesotho, Maldives, Mexico, Malaysia, Nicaragua, Panama, Peru, Philippines, Pakistan, Poland, Russia, Saudi Arabia, Singapore, El Salvador, Thailand, Turkiye, Taiwan, United States, Uzbekistan, Vietnam, South Africa, Zambia
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