The Italian olive sector experienced challenges in 2022 due to adverse weather conditions, energy cost increases, material supply issues, and the Russian-Ukrainian conflict, with projected negative yields. Despite these challenges, Italia Olivicola has made investments to combat the fly and improve olive grove management, with a focus on promoting quality performance. The company has also been working on innovation and sustainability, including a blockchain traceability system and encouraging sustainability certification. For 2023, the company plans to present projects from the Ministry of Agriculture and Food Sovereignty to promote quality extra virgin olive oil, while continuing dialogue with institutions and international involvement. The goal is to position Italy as a leader in the Mediterranean area and promote a culture of quality oil.