The European CHOICE project, funded by the European Union, aims to promote sustainable practices in the agricultural sector through a co-creation workshop in Spain. The workshop, led by Cooperativas Agro-alimentarias de Andalucía, brought together over 200 farmers, ranchers, and stakeholders to discuss the implementation of sustainable practices in the olive and livestock sectors. The project will focus on studying the carbon and water footprint, promoting practices like rotational grazing and regenerative agriculture, and using digital awareness campaigns and integrated evaluation models to facilitate the process.