Ham Yen district in Vietnam has seen a decrease of 1,000 hectares in orange cultivation area this year, but expects to harvest 74,200 tons at a delayed ripening time, leading to a delayed and low orange market. However, the late ripening does not affect consumption, with oranges consumed green in the Central, Southern, and Central Highlands provinces, and ripe in the northern provinces. The district is also promoting the sale of oranges through social media and developing an online sales plan. The district also supports cooperatives to participate in fairs and commercial centers to find markets, and advises them on creating online stores for sales.