Anuga 2025 kicks off in Germany... but what is Anuga?

On the calendar of international food fairs, there are two key events that set the pulse of the global business: Sial, in Paris, and Anuga in Cologne, Germany. One takes place in odd years and the other in even years, as if they had agreed to take turns so as not to overlap. This Saturday, Anuga 2025 begins, the fair that brings together thousands of companies, buyers, and organizations from around the world to showcase what is eaten and how it is traded on the planet. This is no ordinary fair. It is organized by Koelnmesse, the Cologne fair society, and is presented as the largest global gathering of the food and beverage sector. It is not just a single pavilion but ten specialized fairs under one roof, covering everything from meats and dairy products to organic products, frozen foods, and the trends that are shaping the direction of consumption: functional foods, vegan, plant-based, and more. The magnitude is such that, for five days, the German city becomes a unique showcase. ...