The horticultural campaign in Almería, Spain, has seen a decrease of 15% in the average tomato price and an increase in surface area by 1.2%, with a total production of 3.9 million tons, a 9.3% increase. Despite this, production costs have risen by 25% in the last three years, leading to economic unsustainability for farms. The campaign has been marked by price instability, with a shift in leadership from tomatoes to peppers, and significant losses in production value for crops such as beans, melons, and watermelons. ASAJA-Almería is calling for orderly harvest planning and efficient market crisis management to ensure fair solutions for all chain actors. The campaign has also highlighted the need for more appreciation of tomatoes due to reduced surface area, but instead, the global average price has decreased by 15%.