Australian consumers are being encouraged to buy fresh vegetables at supermarkets other than the major ones due to an abundance of crops leading to low wholesale prices. This season's ideal growing conditions have resulted in high crop volumes and high quality, causing a glut in the market. Some farmers are even destroying their produce due to the low prices as the cost of production is higher than the current selling prices. Wholesale prices for vegetables such as cabbage, zucchini, tomatoes, and cauliflower are at their lowest in a long time.