A study by the National University of Colombia and the Bioversity-CIAT Alliance has identified several challenges in the blackberry productive chain in the Cauca's Valley, including the lack of certified nurseries, low sales prices, and lack of innovation. The issues are affecting the sector's competitiveness, with problems identified in five links: inputs and plant material; primary production; primary marketing; transformation, and markets. The lack of harmless blackberry propagation material, increased prices of agricultural inputs, and low working capital of farmers are among the challenges. Despite efforts to address low productivity, endemic pests, and lack of qualified labor, these issues persist. The research suggests the need for certified nurseries to increase productivity and decrease pests and diseases in blackberry crops.