The blueberry industry is facing predictions of a potential collapse due to increased production and market saturation, but representatives of the Peruvian blueberry industry, a global leader, refuse such claims. They believe the market is adjusting and that there is potential for increased consumption, especially in the United States. They stress the importance of supplying good quality fruit to maintain and increase consumption. The industry has a strong organizational muscle and a high sustainability index, with a focus on genetic renewal and new production management systems, ensuring a bright future for blueberries in various applications.