Global chicken consumption is expected to become the leading protein source by 2027, driven by rising incomes and urbanization in regions like India, Africa, and Vietnam, while growth in the EU and UK will slow due to demographic factors. The efficiency of broiler production boosts chicken's popularity. Brazil continues as the top chicken exporter, with a 3% annual growth in exports, aided by better maize feed availability and US avian flu issues. The Middle East and Japan are increasing imports, whereas China experiences a 27% decline due to robust domestic production and demand.