In response to soaring tomato prices in New Delhi, the Indian government has launched a market intervention by selling tomatoes at a subsidized rate of Rs 65 per kg to ease consumer burden and limit intermediary profits. The price surge, reaching an average of Rs 90 per kg, is linked to quality issues from extended monsoon conditions in key producing regions. The National Cooperative Consumers' Federation (NCCF) is procuring tomatoes directly from mandis and distributing them through mobile vans in 50 colonies. Additionally, the government is offering onions from its buffer stock at Rs 35 per kg and importing pulses and chickpeas to stabilize prices. This initiative aims to protect consumers during the festive season and address the intermediaries' role in the price increase.