The article highlights the steady supply of plums from Chile despite the conclusion of apricot season. Nectarines and plums have seen significant export increases of 9% and 50% to the US and Canada respectively, accounting for 27% and 30% of global exports respectively. China is the primary market for these exports. Despite only 114 tons of d'Agen plums reaching North America this season, all apricot exports have concluded. Brux emphasizes the potential for stone fruit sales growth with consistent volume and quality, suggesting that marketing and retail promotions could further boost sales. The Chilean Fresh Fruit Association is collaborating with retailers to promote specialty varieties and has launched a new TikTok channel for marketing efforts.