Spain: China is positioned as one of the markets with the greatest potential for the Iberian sector

Frozen Pork Ham & Shoulder
Published Feb 10, 2023

Tridge summary

Iberian ham is in fashion in China. We are not saying it, the global export data for cured hams and shoulders say it, which in the first eleven months of 2022 have experienced growth of more than 35% compared to the same period of the previous year. In this context, the Iberian Pig Interprofessional (ASICI), with the support of the EU, begins a fruitful second year of the campaign "Iberian Hams from Spain, Ambassadors of Europe in the World" in China.

Original content

A global training, education and information project on Iberian Ham that, once again, aims to strengthen the internationalization capacity of companies in the sector, improving the visibility and positioning of Iberian Hams in markets as relevant as China. Likewise, this ambitious initiative aims to awaken the "Iberian Sense" in more than 300 million consumers from countries as important as France, Germany, Mexico or Spain, as well as China. The presentation event, held at the emblematic headquarters of the Cervantes Institute in the city of Beijing, has had the invaluable participation of the Second Headquarters of the Spanish Embassy in China, Julio Herráiz, together with the ambassador of the European Union in China, Jorge Toledo, and other relevant diplomatic personalities at destination; who have accompanied Antonio Prieto, president of the Interprofessional, and Jesús Pérez, communication director of ASICI; in charge of presenting and conveying the importance of this ...
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