Colombia is the world's leading producer and exporter of the exotic fruit, physalis, and has seen an 18% increase in exports in 2022. The fruit is exported to 17 countries, including Spain, the UK, and Brazil, and the growth trend is expected to continue. The country adds value to the fruit by producing products like jams and smoothies. Colombia plans to further promote physalis at the Fruit Attraction fair in Madrid later in the year.