The article highlights the significant increase in living costs for Vietnamese citizens in Ho Chi Minh City due to rising prices of essential goods and fuels. The price hike includes important items like milk, rice, meat, fish, vegetables, cooking oil, and gasoline, with some increases reaching up to 30%. These price surges are primarily attributed to global supply shortages, increased demand, and business cost escalations. In response, local businesses are strategizing to mitigate these impacts by exploring domestic sources, shifting sales channels, and leveraging digital technologies for e-commerce. Meanwhile, businesses are seeking government support to address the challenges of escalating input costs and production difficulties. The Vietnamese government is taking proactive steps to monitor the market closely, stabilize prices, and ensure the availability of essential commodities, particularly ahead of the Lunar New Year.