The Chinese dairy market sales recovered slowly in the first half of the year, while online retail sales grew rapidly

In the first half of the year, the dairy market sales recovered slowly, liquid dairy consumption declined slightly, and online retail grew rapidly, which had a significant stimulating effect on the dairy market. Dairy product consumption channels tend to be diversified, with basic and consumption-upgraded products becoming more popular. According to Kantar Worldpanel Chinese Urban Household Sample Group data, the year-on-year growth rate of FMCG sales in the first half of the year was 0.1%, the year-on-year growth rate of overall liquid dairy sales was -2.5%, and the penetration rate was 97.5%. Data from the National Bureau of Statistics It shows that the national milk production in the second quarter of 2023 was 17.94 million tons, a year-on-year increase of 7.5%. Different categories of dairy products have different consumption trends Liquid dairy products include room-temperature liquid milk, room-temperature milk drinks, room-temperature yogurt, low-temperature milk, ...