The Indonesian government is trying to boost durian exports, particularly to China, which is the largest importer of the fruit from Indonesia. Despite the potential, the country has not yet maximized its durian export potential. The main challenges include the priority of durian collectors on profit over quality, high logistics costs due to the distance between durian producing locations and ports, and the lack of knowledge in durian cultivation. Indonesia also needs to select a superior variety of durian for export and pay more attention to national durian farming.