South Korea's domestically grown, high-quality strawberry ‘Alta King’ gains popularity in overseas markets

- High sugar content and attractive peach flavor, 1.9 times increase in exports in 2022 compared to the previous year - The Rural Development Administration announced that high-quality strawberry ‘Altaking’ cultivated in Korea has received attention from Thai importers and consumers, confirming the possibility of entering promising overseas markets. 'Altaking', which was exported to Thailand in December of last year, is a variety cultivated by the Gamro Farming Association Corporation in Gimcheon, Gyeongsangbuk-do, and applied for a variety in 2017. Exports last year were 39,733kg, up from 2021 (20,543kg). Exports also reached 660 million won, a 1.9-fold increase compared to 2021. After exporting about 1.9 tons to Thailand and Singapore for the first time in 2020, exports are increasing significantly every year. Thanks to this, the cultivation area of 'Alta King' was investigated to 2.2 ha in 2022, 1.7 times wider than the previous year. ‘Altaking’ is a variety optimized for ...