Ecuador has opened the Chinese market for its fresh pitahaya (dragon fruit) exports, a significant achievement announced by the Ministry of Agriculture and Livestock through Agrocalidad. This milestone was reached after fulfilling stringent phytosanitary standards and undergoing audits, marking a pivotal moment for Ecuadorian producers who have been facing challenges in the oversaturated U.S. market. Dario's Fruit, a leading producer, views this as an opportunity to diversify their export destinations and potentially achieve price stability. The strategy involves starting with small shipments to the quality-conscious Chinese market to build trust and understand importer requirements better.