Exporters of Arica tomatoes prepare trade mission to Argentina

With this objective, farmers participated in training focused on business meetings and B2C strategies, as preparation for a trade mission that will take place in Buenos Aires during April. The initiative is part of coordinated work between public agencies and productive promotion programs aimed at strengthening the commercial capabilities of the sector. The activity was promoted by the Regional Directorate of ProChile, in agreement with the Regional Government, within the framework of the call for horticultural companies interested in exploring the Argentine market. The program seeks to generate links with importers, distributors, and buyers, positioning regional tomato as a competitive alternative in the wholesale and retail channels. "We believe it is important to train them in international negotiation," said the regional director of ProChile, Javier Humire, highlighting that tomato exports have shown a positive evolution, rising from US$5 million in 2024 to US$5.3 million in ...