Vietnam has experienced a significant increase in fruit and vegetable exports in the first seven months of 2024, with a value of over $3.8 billion, up 23.4% from the previous year. This growth is attributed to the improvement in quality of Vietnamese produce and the high market demand. The country also saw an increase in fruit imports, with China, the US, and Australia being the main suppliers. The Vietnam Fruit and Vegetable Association predicts that the coconut industry could generate an additional $300 million from the Chinese market if a quarantine protocol is signed, due to the high demand and competitive advantages of Vietnamese coconuts.