Genetics and productivity place Brazil on the path to global leadership in meat, says Friboi director

Brazilian livestock enters the next decade with the challenge of consolidating its global leadership in an increasingly competitive market. In an interview with Giro do Boi, zootechnician Eduardo Pedroso, executive director of origination for Friboi, states that the path to success lies in genetic acceleration and the adoption of a high-efficiency system, with an uncompromising focus on sustainability and profitability. Check it out: According to Pedroso, to take the next step in productivity, Brazil needs to immediately eradicate the use of inferior bulls in reproduction. “The biggest hidden partner in Brazilian livestock today calls the breeding cow the bull of the herd,” he said. The cost and time are the same to produce a good calf and a bad one, but the calf of inferior genetics is the “hidden partner” that most impacts the farm's profit. The director reinforces that the return on investment in superior genetics is guaranteed and translates into four levers of gain for the ...