Yeongwang Gulbi Nonghyup (Agricultural Cooperative) headquarters and Hongno branch held a Mother's Day rice cake sharing and carnation pinning event for the family month. On this day, the event served carefully prepared rice cakes and refreshments to customers visiting the agricultural cooperative, and employees personally pinned fresh carnations to their guests' chests, expressing respect for parents, creating a meaningful time of communication with customers. One customer who visited the agricultural cooperative said, "I was touched by the sincerity of the employees' preparations and felt a warm emotion I hadn't experienced in a long time." Chairman Kim Nam-chul stated, "The customer response was so positive that from next year, we will expand the event to economic business sites and Hanaro Mart."