The article reports on the satisfactory progress of early potato planting in Ireland, thanks to improved soil conditions. The retail potato market in Ireland is seeing robust trade, back to pre-pandemic levels, and the price of peeling material remains steady at above €230/tonne. Irish maincrop growers are facing high production costs as they plan their plantings for the year. Across Europe, processing sector prices are on the rise, while the fresh market prices are barely changing but trending slightly higher. Poland has experienced up to 25% price increases, and there are expectations of a 15-20% decrease in the planted area next year. In the U.K., early plantings are slightly ahead of target, with the indoor crop in good condition and expected to be lifted at the end of February.