In the first quarter of 2022, Georgia experienced a significant surge in avocado imports, with a 130% increase compared to the same period in 2021, totaling 368 tons. The Netherlands and Turkey emerged as the primary suppliers, with Turkey's contribution rising by over five times, accounting for more than half of the imports. This surge in avocado popularity is largely attributed to an increase in tourist visits to Georgia, reaching 1.58 million in the first quarter, a 4.3-fold increase from the previous year. The tourism demographics included a mix of ages and nationalities, with Turkey seeing the highest growth among countries. Despite the loss of 90% of avocado seedlings due to a harsh winter, Geonuts Company, the owner of the first avocado farm in Georgia, remains optimistic and plans to recover and experiment with more frost-resistant varieties.