In the 2026 season, Chilean peaches and nectarines are reaching their peak arrival: export data has been released, and new season marketing is targeting "Healthy Purple."

By the end of the second week of 2026, China is the primary export market for Chile's fresh stone fruits, accounting for nearly half of the total export volume. Chile has already exported 13,000 tons of fresh peaches, with 42% shipped to China; fresh plum exports reached 16,000 tons, with a high of 64% destined for the Chinese market. The promotional theme for the 2026 season of Chilean peaches and plums is "Chilean prunes, peaches, and plums, healthy purple every day." "Healthy purple" symbolizes health and vitality, precisely echoing the current consumer pursuit of a quality lifestyle and health concept. The Chilean Fruit Exporters Association will integrate online and offline marketing to comprehensively enhance consumer awareness of Chilean prunes, peaches, and plums and effectively drive purchase conversions. Starting from the third week of January, Chilean peaches and plums will collaborate with major e-commerce platforms for live broadcasts and place advertisements on ...