A Memorandum of Understanding (MOU) has been signed between Klever Fruit, HuynNong Fresh, and the Korean Persimmon Association to promote Korean persimmons in Vietnam. The Korean Persimmon Association has developed guidelines for growing persimmons that meet international standards. Mr. Kim, a persimmon farmer and owner of a leading quality persimmon packing factory in Gyeongsangnam-do province, stressed the importance of maintaining high standards and care in persimmon cultivation. The Korean market is welcoming to Vietnamese specialty fruits, but the Vietnamese fruit industry faces challenges in quality, regulations, and competition. To succeed in the Korean market, businesses must invest in technology, build brands, comply with international standards, and utilize trade agreement incentives.