Morocco is poised to surpass its avocado export record this season, with a 60% increase compared to the previous season, exporting over 35,000 tons of avocados from July 2022 to January 2023. This growth is due to expanded cultivation areas, increased production, and a rise in producers, with a target to exceed the previous season's total exports of 7,000 tons. Morocco's avocado exports have nearly doubled since 2017-2018, making it the 9th largest global exporter. However, the high water consumption of avocado cultivation, requiring 800 liters of water to produce one kilo, poses a threat to the industry, especially in the face of rainfall deficits and water use rationalization measures in Morocco.