In Matamoros, Coahuila, Mexico, the market price of melons and watermelons has fluctuated but remains fair, according to Gustavo Vargas, the Regional Coordinator of the State Rural Development Secretariat. The price starts at MX$14 per kilo and is agreed upon daily by producers and authorities to prevent price drops due to coyotaje (cheating). Melons are currently priced at MX$8 per kilo, while watermelons are MX$4.50 per kilo. This season's prices are a significant improvement from previous years, where prices dropped to MX$2 per kilo due to resellers. The authorities are working closely with producers to ensure fair pricing and to include producers from Viesca and Parras in their pricing strategy. The Municipal Public Security Directorate and the Coahuila Civil Police are also ensuring security at the melon markets.