Moroccan strawberries are aiming for added value and technology, while raspberries are running

During the recent Morocco Berry Conference (Agadir, November 14, 2024), Alfonso Lopez, New Products Launching Manager at Planasa, analyzed the competitive situation of the Moroccan berry industry, with a focus on innovation and sustainability in the strawberry and raspberry sector. Strawberries in repositioning Global strawberry production stabilizes at around 9.1 million tons. After significant growth until 2019, production seems to have stabilized in recent years. In relation to the global value of the fresh fruit market (568.7 billion dollars), berries represent 7%, with strawberries making up 50.6% of the segment. Considering the market value of a region that includes Europe and the Mediterranean countries, strawberries are worth 4.5 billion dollars. The Mediterranean region holds 53% of this value, with Morocco contributing 22%. However, the strawberry acreage in Morocco has decreased in recent years, with an increasing focus on higher value crops and a general trend towards ...