Argentina's National Agricultural Health and Food Safety Service (Senasa) has initiated a nationwide alert for the parasitic pest, Orobanche cumana, previously detected in Bolivia but not yet present in Argentina. This pest poses a significant threat to sunflower cultivation, potentially leading to substantial production losses, increased costs, and negative impacts on both national and international trade. In response, Senasa has published Resolution 1347/2024, aimed at strengthening public-private collaborations to monitor, respond, and communicate the pest's status. The resolution outlines prevention, detection, containment, and eradication measures, including mandatory reporting of pest encounters and the formation of an Interinstitutional Technical Committee to oversee pest management efforts. Additionally, Senasa has implemented special import restrictions for sunflower seeds from countries where the pest is prevalent to prevent its entry into Argentina.