Nescafé Dolce Gusto 'Starbucks® Coffee at Home by Neo' pop-up store opens

Published Feb 2, 2026

Tridge summary

Nestlé Korea's leading capsule coffee brand, Nescafé Dolce Gusto, announced that it will operate the 'STARBUCKS® COFFEE AT HOME by NEO' pop-up store. This pop-up is based on the concept of 'Achieving Starbucks Café Quality with Dolce Gusto NEO' in February.

Original content

Seoul--(Newswire)--Nestlé Korea announced that its leading capsule coffee brand, NESCAFÉ Dolce Gusto, will operate a pop-up store called "STARBUCKS® COFFEE AT HOME by NEO." The pop-up, themed around "Achieving Starbucks Café Quality with Dolce Gusto NEO," will run from February 3 to 18 at Starfield Hanam Central Atrium. Nestlé Korea has planned this pop-up store to showcase the premium home café experience offered by Dolce Gusto NEO, allowing visitors to taste Starbucks coffee extracted by the NEO machine. This initiative aims to propose a lifestyle where high-quality café-level coffee can be enjoyed more conveniently in daily life. The "NESCAFÉ Dolce Gusto NEO" available at the pop-up store is a more advanced home café solution that allows users to enjoy seven types of coffee, including Starbucks coffee, with three different brewing methods from a single machine. Featuring biodegradable paper-based capsules derived from natural sources, one-touch café shop menus, and SmartBrew™ ...
Source: Newswire KR

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