Damyang, Jeollanam-do has started exporting new varieties of strawberries to Malaysia, worth 12 million won or 600 kilograms, as part of efforts to enter the Malaysian premium market and diversify export markets to Southeast Asia, Europe, and North America. The new strawberry variety is known for its taste, scent, and hardiness, and the region is planning to increase export volume and foster an export council to revitalize the export market.