South Korea: Nongwoo Bio seeks to expand the overseas market for ‘Byul-Smile Honey’ melon

Published Jul 5, 2021

Tridge summary

Nongwoo Bio has developed a new variety of honey melon called 'Byul-Misso Honey', which has been recognized for its cultivar ability. The Wolhang Agricultural Cooperative Distribution Center has started a trial export of this melon to Hong Kong and Singapore, in collaboration with Nongwoo Bio, to explore the potential of expanding the market for domestically grown melon varieties. The melons were cultivated by the Wolhang Agricultural Cooperatives and selected for their quality and suitability for export. The trial export aims to evaluate the overseas marketability of the melon and identify purchasing factors in overseas markets. Nongwoo Bio’s melon is known for its high sugar content, crispy flesh, deep fruit color, and uniform fruit size, and has received the highest price several times at Seongju public markets.

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Original content

(Korea Agricultural Newspaper = Reporter Choi Jeong-min) The new variety 'Byul-Misso Honey' melon developed by Nongwoo Bio (CEO Dong-seop Park) has been recognized for its excellent cultivar ability, and the Wolhang Agricultural Cooperative Distribution Center started trial export for the first time. This trial export was conducted through public-private collaboration between Nongwoo Bio (CEO Park Dong-seop) and Wolhang Agricultural Cooperatives (CEO Kang Kang-soo) from the Rural Development Administration (CEO Heo Tae-woong) to explore the possibility of expanding the melon export market for domestically grown varieties and evaluate overseas marketability was carried out for the purpose of For the export volume, melons produced in Seongju-gun, Gyeongsangbuk-do were selected considering the melon cultivation area and variety, and were cultivated under the strict management of the Wolhang Agricultural Cooperatives, one pallet (612kg in total) for each country in Hong Kong and ...

Source: Newsfarm