Avocado farmers in Kenya's North Rift region earned Sh100 million last year due to increased exports, with the country's annual production reaching 84,000 metric tonnes valued at Sh15 billion. The Avocado Society of Kenya is aiming to double this production to 150,000 metric tonnes next year. The society is also focusing on quality production for both local and international markets, as Kenya competes with Peru and Mexico. The devolved unit in Uasin Gishu County is planning to increase the acreage under avocado cultivation and move farmers to irrigated agriculture due to climate change.