Offers and promotions galore, but customers are no longer biting.

Controlling prices? Great choice… for being less competitive. This was the headline of an editorial a few months ago by the Director of IFN Roberto Della Casa, observing the Spanish distribution landscape: Carrefour and Alcampo, by limiting increases, lost ground, while Mercadona, Lidl, and Hipercor, focusing on value and increasing prices, continued to grow. The message is clear: today it is not just the price that determines success, but the ability to offer assortment, quality, and a shopping experience capable of retaining customers (Click here to learn more). This was confirmed by a recent international analysis by AlixPartners on the supermarket market — based on over 13,000 consumers interviewed between September and November 2025 in Italy, Germany, the United Kingdom, the United States, and other global markets. According to the analysis — reports Grocery Dive — traditional supermarkets still rely too much on promotions to attract customers. However, this "high-low" ...